A concept proposed to the design teams at Adidas in collaboration with NCAD Bureau+. A big emphasis was put on the notion that anyone can be an athlete, from pro marathon runners to everyday casual walkers; something for anyone of any skill level. Our proposed concept revolved around an app that acted as an electronic route card, providing route planning and emergency services.
Credits:
Declan Flynn
Michaela Lowe
Emily McCaul
Leah Schilz
Lucas Stafford
Ciarán Keenan